Clients Drive Real Results with Alpha 6
National Beverage Brand: Ready to Drink Cocktail Primary Market Awareness and Sales Program
- Brand awareness and engagement in 15 states
- Drive sales at specific partner locations
- Drive program participation
- Influence positive market buzz and have consumers share their positive brand experiences
Results
- Improved sales trend by 4x
- Program drove a 23% increase of initial participation goal
- Impressive brand engagement (16k+ primary likes, shares, tags, comments, photos)
Multi-National Food Brand: National Brand Re-introduction and Sales Program
- Excite and engage a variety of audiences
- Drive followers to a newly created Instagram account
- Drive national product sales
Results
- Brand reported most successful quarter in 5+ years (39% increase in sales)
- Viral marketing drove a large bump in brand engagement
- Generated 100K’s of new Instagram followers
National Multi-National Beverage Brand: National Beer Rollout Program
- Amplify national product launch with a focus in 19 states
- Drive product awareness and positive market buzz
- Encourage targeted consumer trial and sharing of opinions and experiences with friends
Results
- Program drove > 200% of the initial participation goal
- Impressive brand engagement (21k+ primary likes, shares, tags, comments, photos)
National Convenience Store Company: New Food Program Launch
- Multi-channel program introduction and reinforcement
- Drive program and associated product sales at Convenience Store locations and through food delivery channels
- Amplify store brands position as providing quality food options
Results
- Drove 5x the forecasted product sales
- Created large scale positive buzz in target markets
