Alpha 6 Audience
EXPAND YOUR CONSUMER REACH EXPONENTIALLY
Opportunity Mapping & Smart Geo-targeting
- Map category shopper and selected customer block groups with location, transactional and demographic information
- Get a clear competitive and cross-shopper view
Directly market to target populations
- Alpha 6’s 156M consumer audience provides national and specific market reach at scale
- Expand reach with Millions of target consumers within program specs
- Can easily integrate across marketing channels:
Alpha 6 Pop Loyalty
ENGAGE CONSUMERS & DRIVE ACTION
Engaging Content
- Branded offers:
- Target and content optimized for engagement and campaign goals
Dynamic Digital Experiences
- Consumers positively engage with branded content liking, sharing, commenting, adding to stories, participating in offers, taking and sharing pictures (large viral marketing bump is additional value)
- Consumers go to target partners and favorite retailers to buy the product (same store sales and share of category sales increase)
Alpha 6 Real Results
REAL-TIME OPTIMIZATION & DYNAMIC PROGRAM DASHBOARDS
Performance Dashboards + Production Reporting
- Results related to program goals are constantly tracked and reported
- Programs drive brand awareness and clearly measured, positive consumer action
- The reach and engagement increase the effectiveness of other in-market campaigns
Brand Engagement
Sales
Market Share
Consumer Engagement
Market Effectiveness
CAC
- Test and refine target populations, program creative and offers in-flight
- Ability to fine-tune to optimize for program goals (i.e. participation, low CAC, sales, app usage, etc.)
- Can build brand specific audiences and remarket